Ahah correct! But in all seriousness, i believe ads are drastically changing right now (ai is just fuel on the flame). Good advertising is great, fun and builds community, which is the end goal in my humble opinion.
If you force me to use/install a product without telling me why, just because “trust me bro I’m Microsoft”, you are just pathetically insecure about your product and deserve 0 users.
“What you read is not what’s happening in reality. Satya and the entire senior leadership team lean on Gates very significantly. His opinion is sought every time we make a major change.”
Business Insider article
No agency you say?