Source for the visual is the official website. According to Crunchyroll, the voice actress for Elfuda (sometimes translated as Erufuda), Ayasa Ito, will also serve as a guest judge at the Japan French Fries Championship 2024.
Series premieres July 6, 2024. Synopsis from AniList:
Naoe-kun, a massage therapist, is about to head home for the day when he’s saddled with a rather strange patient. This lovely lady has emerald eyes, pointy ears, and grew up in the forest–everything about her screams “elf,” except for one thing: her bodacious body. It turns out she left her world but loves junk food in this one, and now her obsession has caught up with her. Can Naoe-kun help this lovable elf girl lose the weight–and keep it off?
I can’t be the only one that thinks a “french fries association” associating itself with obesity is kind of crazy, right? You’d think they would’ve thought this through better…
Yeah, I was surprised by this too. The character almost always has a box of fries in her hand in the manga, so it makes sense that she is associated with fries. However, like you said, if this is a trade association meant to promote fries, then it is questionable whether this is actually helping.
It’s a little funny, but I don’t see it as a misstep. It’s probably just a popular (I assume) character who’s associated with fries, and them being realistic in assuming that it’s common knowledge that over-indulging in fast food causes weight gain.
They’re in the top 10 for the lowest obesity rate worldwide. An overweight person isn’t someone with a problem there, it’s just someone who knows their food.