• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • storcholus@feddit.de
    link
    fedilink
    English
    arrow-up
    2
    ·
    7 months ago

    But it’s always been their server. It’s not like Geico provided that video snippet

    • Voroxpete@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      6
      ·
      7 months ago

      Yes, but server-side injection, if I understand it correctly, means you have to actually remux the videos into a single stream. That’s additional processing load, which is basically their main cost of business.